ASP AUSTRALIA TO CONVERT TO A BRANCH OF ASP INTERNATIONAL
The Association of Surfing Professionals (ASP) International and Surfing
Australia have joined forces to transition Surfing Australia from an ASP
license holder to a regional branch of ASP International over the next four
years.
Following in the foot steps of successful ASP branch integration in Japan,
North America and South Africa, Surfing Australia and the ASP have concluded
that a transitional model will best serve Australian professional surfing
from its grass roots all the way to the elite tour.
“We are very excited to be partnering with Surfing Australia as we move into
a dynamic development phase for ASP Australasia,” ASP CEO
Brodie Carr said.
“Both entities will be working together for a seamless conversion to the
branch structure with the core business of professional surfing remaining
the key focus,” Carr said. “By integrating our organizations, we will be
able to ensure that Australian surfers can embark on a clear career path
from the junior ranks all the way to the Dream Tour.’
Surfing Australia CEO Mark Lane commended this move saying: “It’s clear the approach to the sport in this region has worked well for over a decade and the outcome of our recent discussions will be a very positive move for the sport.”
ASP International and Surfing Australia have been in discussions for the last six months planning the best pathway forward for the sport in Australia where surfing has become an integral part of the nation’s sporting culture.
"Overcoming this recent administrative challenge will set a new benchmark in our pathway approach to International sport delivery," Lane said.
"Our approach will add further stability to the sport, create sustainable career paths for athletes and will make surfing an even more attractive sponsorship proposition because of the efficiencies and economies the partnership approach will bring.”
The ASP Board of Directors hold a firm belief that a consistent platform across all levels of professional surfing will benefit and promote growth in the sport. The ultimate goal is that each region will operate as a branch of ASP International.