Surfboard Tracker the global on line service for all shapers. Went live today. Surfboard tracker has developed into a simple yet highly valued service that enables shapers to secure their brand and help manage their license arrangements worldwide.
Andrew Smith CEO said "SBT is an online service where the whole industry benefits, surfers, shapers, surf schools, retailers, we are here to make a difference and that is stop counterfeit surfboard manufacture, license abuse and stop board theft, We have police forces buying into the concept as well, as they see the value to reduce crime".
It's a well known fact that most Shapers integrity is at risk from rogue elements in the industry. The surfing industry is open to abuse and with modern manufacturing techniques available to most it very easy with the aid of a pc and shaping machine to produce counterfeit boards. License management tools is another deciding factor where SBT can help shapers protect their interest.
Shapers can login onto the SBT website and see each board they have produced,and see what boards have sold, where and when, any where in the world. Once a surfer registers his board to protect it from theft, he automatically he joins a community of surfers who ride the similar branded of boards.
SBT allows surfers and shapers to communicate as a global community. Surfers have the opportunity to find out about special offers from SBT and their shapers latest releases.
Smith further said, "We are pleased with the launch of our new website, we have spoken to many shapers and surfer at great length and we feel at SBT we have covered all the bases for shapers, surfers and retailers to help make surfing a better for everyone, we re working closely with the International Surfing Association, and hope to make a real difference to tomorrows surfers".
For the very first time when you walk into your local surf shop and see a surfboard with the SBT decal with the SBT security implant, you can be sure the board is the real McCoy and won't be stolen.