Oxbow signs Saffa Mathew Moir, expands in South Africa

 

 

Matthew Moir : photo courtesy Oxbow

 

Oxbow, the leading European based surf lifestyle brand, has become the benchmark in riders sports through its creativity, originality and technical expertise in producing graphic products, legendary events and assembling a team of the world’s top exponents in Water, Wind and Snow sports.

“Oxbow is the attitude that is expressed through accomplishing and exceeding personal expectations in close communion with the natural elements.” True to this statement is one of their Icons the Legendary LAIRD HAMILTON.

Continuing this trend, Oxbow has recently signed ISA World Longboard Champion and multiple SA champion Matthew Moir to the team. Moir will be competing in the SA Longboard Championships in his home surf of Cape Town at the end of the month before jetting off to contest Oxbow events in France and the USA.

“Ever since I was a teenager I’ve wanted to get onto the Oxbow team, so when they approached me at the end of last year it was like a dream come true,” Moir commented. “Oxbow is a really soulful brand, has a fantastic team of riders and they have been very supportive of me furthering my longboarding career.”

Ralph Greenlees, who has 14 years experience in the action sports industry, is excited about his appointment as the Oxbow agent for the Western Cape and will be spearheading the introduction of the brand to the SA market.

“I’m so excited about introducing Oxbow,” Greenlees enthused. “I’ve already had such a great reaction to the brand – everyone is looking for something new and my clients are loving what they see in the Oxbow range with its European influences.”

Lyndal Watt, spokesperson for Oxbow South Africa says, “We are extremely pleased to be introducing the Oxbow brand to the South African market. We are currently launching and plan to be in stores for summer.”