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Professional surfer Ashley Lloyd recently won the Kaikoura longboard Pro in New Zealand but currently she is setting her targets on a greater movement, joining forces with the eco-surf leaders at Wave Tribe, the only global company designing and manufacturing organic, hemp and recycled plastic surf bags and accessories.
Lloyd is a natural fit in the tribe with her deep connection to ecological stances in surfing-she currently shapes her own boards out of Biofoam and uses ecological products when on the road. On a recent trip to the bay area Seth Pettersen, VP of Sales at Wave Tribe, said about Lloyd after a Wave Tribe 'board' meeting, "Whether she's shaping boards, teaching people how to surf, putting her toes on the nose, or playing music, Ashley puts her soul into it."
After surfing in mainland Mexico in February, Lloyd was repulsed by the pollution choking the ocean, it was around that time that she and Wave Tribe crossed paths and when asked by Wave Tribe's founder Derek D why eco-surf products were important to her she responded,
"Teaming up with a company like Wave Tribe helps me make a positive difference . . . Wave Tribe's environmental ethics stand out as an example to other companies in what can be done in today's surf industry."
Wave Tribe's core
principle of replacing toxic and over-produced materials with recycled
and organic quality is the foundation of their international success and
media attention. Sponsoring Lloyd takes Wave Tribe's eco-stewardship to
global levels on the surf circuit while supporting their local surf
style with a killer eco-switch stance. Wave Tribe's core values reflect
the dedication of sustainable surfers, keeping the waters of the world
clean for the next great ride.
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WaveTribe's mission is to create a symbiotic relationship between sport
and planet, for more info log on to wavetribe.com