15TH ANNUAL TOES ON THE NOSE RABBIT KEKAI LONGBOARD CLASSIC
Newport Beach, California – KICKER presents the Toes
on the Nose Rabbit Kekai Longboard Classic in celebration of its 15th year
this summer from August 24 to 27, 2010 in Waikiki, Hawaii, the hometown of
“Rabbit” himself.
After 13 years in Costa Rica, this epic international competition crossed
the Pacific in 2009 to be held in Hawaii in honor of its namesake, Albert
“Rabbit” Kekai, one of the last living Beach Boys and an original member of
the Outriggers Boys Club. Of Kekai, who turns 90 this year, Richard Allred,
Toes on the Nose President said “Rabbit is a god in Waikiki, and with an
event surrounding the celebration of Rabbit and his legacy, what better
place to hold it then his homeland.”
“We’re thrilled to take part in such a legendary event and the classic sport
of surfing,” said Roger Demaree Brand Manager Global Marketing of KICKER.
“Having our name alongside surfing legends Rabbit Kekai and Duke Kahanamoku
is an honor for KICKER. We look forward to another successful contest as
this tradition continues.”
In association with Duke’s week-long 2010 Oceanfest series, the Rabbit
Classic will also be celebrating the 120th birthday of Duke Kahanamoku,
Hawaii’s official “Ambassador of Aloha”, Olympic gold medalist and long-time
mentor of Rabbit Kekai.
The Rabbit Kekai Longboard Classic represents a gathering of the tribes, as
it attracts traditional longboarders from across the globe; 15 countries
were represented at last year’s event. The Rabbit Classic unites the
surfers of today with the roots of surfing in recognition of two legendary
surfing gurus: Rabbit and the Duke.
Waikiki’s Hotel Renew will be the official hotel for the Longboard Classic
with specials rates featured as low as $119.
For more information regarding Toes on the Nose and the Rabbit Kekai
Longboard Classic, please visit
www.toesonthenose.com